Zheng Li

Director of Product, Raygun

Zing Design a Wellington-based digital creative agency that specialises in providing cutting edge web and mobile technology services to the government and enterprise level businesses throughout New Zealand, Australia and the United States.

Zing Design’s digital solutions have been featured in top International publications such as The Huffington Post, The Guardian and The New York Times. Recently, Zing Design’s creative work was featured by NZTE at the 34th America’s Cup in San Francisco, as part of a campaign to promote high tech New Zealand businesses in America.

Zheng has extensive experience in well-known blue chip technology companies. In particular within Sales, Marketing, Design and Product development. This enabled her to identify the market opportunities for a quality NZ technology services company that led to the founding of Zing Design. Prior to establishing Zing Design, Zheng was a senior technology consultant to RaboDirect New Zealand. RaboDirect is part of Rabobank, one of the biggest banks in the world, with branches in over 40 countries.

Zheng holds two undergraduate degrees in Architecture and Art History from the Victoria University of Wellington. After obtaining her degrees, she worked for Nike as a product development intern, then at Trade Me, first as a web designer, then as a senior user experience specialist. In these roles, she obtained hands on experience gained from within the technology, travel, jobs, real estate and motors industries, with specific skills in product innovation, user experience, brand development and online advertising.

Zheng has personally invested in several profitable and exporting Kiwi start-ups, an investment which involves the mentoring of other CEOs. In her spare time, Zheng is passionate about giving back to the IT community, where she acts a mentor for young women in technology and frequently contributes to seminars and industry training for universities and professional bodies.