Shelley Huang

Founder and Capability Catalyst, Transformational Journeys

Shelley Huang grew up in China and came to New Zealand for her Master studies and then fall in love with the country since. She is a reputation strategist with the backing of 15 years’ cross-cultural communication experience in broadcasting, marketing and organisation development across the media, automotive, education, tourism, government and financial services sectors. Shelley has a Master of Arts in Film, TV and Media Studies and a Postgraduate Diploma in Business from University of Auckland.

Her experience of being a journalist, commentator and producer for TVNZ, Maori TV, WTV, Mediacorp (Singapore) and JSBC (China) enable her to help governments, corporate organistions, commercial entities and NGOs to build a constructive relationship with both mainstream media and minority media. That is why she has been a trusted advisor for different Ministers and Mayors in NZ and also for business leaders like Jacki Johnson, Business Leader of the Year, 2015.

Working and living in NZ, Singapore, Israel, China, HK, Thailand and Malaysia taught her how to be a bridge-builder. Most recently, she was nominated as one of the finalists in the category of Diversity for Westpac’s ‘Women of Influence Award’ 2016. The nomination came after she won the ‘Deloitte Chinese Business Figures Award’ in 2011.

Some of her significant achievements were featured in this NZAL’s Spotlight series:

She currently works as an external communication manager for New Zealand’s largest insurance company, IAG. After she joined IAG, she designed the first Cultural Intelligence (CQ) training sessions undertaken by a corporate organisation in New Zealand, and also led IAG in being the first New Zealand insurer to launch a presence on one of the most popular Chinese social media channels – WeChat.

Shelley is passionate and always looking for opportunities to develop ‘Diversity & Inclusion’ strategy and engagements for organisations who want to create a sense of belongings for their employees.